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MY FRINGE FESTIVAL EXPERIENCE - PART III

Last Sunday was the 3rd meeting of the 2014 Hollywood Fringe Festival and it was another wealth of information.  First big news to me was that L.A. news periodicals (You remember those black ink, white paper things your parental units used to read L.A. Times, L.A. Weekly, Backstage, etc.) are no longer sending out critics to review theater in Los Angeles.  That new “fangled” contraption known as the INTERNET seems to have decimated another section of the entertainment industry.  So does that mean the shows that we put up are free from the scouring eye of the age old profession, THE CRITIC?  Did we suddenly land in some swath of Heaven where theatre can be performed with no criticism and positive “word of mouth” will increase ticket sales?  

HELL NO!!!

Just like the rest of the world, the L.A. Theater Critic has been reinvented!  BLOGGERS and various web sites have taken the charge!  So, we learned from the Director of the Hollywood Fringe Festival how to approach bloggers, online writers and other L.A. theater people that are online and love theater as much as we do! 

We also learned the value of marketing and the value of discount ticket prices.

Let’s try and sum up the marketing aspect.  Fringe Festivals are not like other theater going audiences.  Fringers are hardcore theater people and if they aren’t theatre artists themselves they have a passion and respect for theater.  They are not easily swayed by big budget productions.  They are not easily swayed by venue location.  They aren’t even easily swayed by media attention!  What I learned in this session is that Fringe ticket buyers are hands on!  They value the power of “word of mouth” advertising and home page ticket buyer reviews!  That being said… according to what I learned last Sunday… none of the above observations are written in stone.  You could come up with the right marketing swag trinket, the right “sizzle” reel promo or even something as simple as the right color flyer and you too can become an overnight Fringe Star!!!!

So going into this with this wealth of information, at times has overwhelmed me.  It’s frightened me and excited me, sometimes simultaneously! 

But, honestly…

I haven’t had this much fun since I was the high school drama director back in a small, one square mile town with a program that at one point became bigger than football!

I have a budget.  I’m reviewing artwork.  I have a team.  I’m casting.  I’m rewriting.  I’m signing contracts.  I’m running to printers.  I’m doing what I used to do 2 times a year for students, but now… it’s my show and it’s all about me!!!  I AM A THEATER GOD!!!

WELL…

Not really and especially, “not really” in the “all about me” area.  FRINGE is about theater!  FRINGE is about community!  It’s about the collective succeeding and being nice, supportive and appreciative to all the artists in the festival!  So far from what I can tell, it’s all about the fact that we all just want to do good shows in front of an audience! 

Something I wanted since the first time I got a part in the chorus of my first high school musical and you know what….

I like this a lot!

Fringe 2014 by TOMCAVANAUGHCOPS, ROBBERS and HOLLYWOOD COWBOYS by TOMCAVANAUGH

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TOMCAVANAUGH
Tom Cavanaugh
Artist | Professional | Literature
United States
Tom Cavanaugh was born in Newark, New Jersey. He received a B.S. in Computer Science and Business Administration from Seton Hall University in 1987. In May of 2000, he received an M.F.A. from the Actors Studio Drama School at the New School for Social Research in New York City. Cavanaugh’s playwriting professors at the Actors Studio Drama School included: Romulus Linney, Jim Ryan, Jeffrey Sweet and Laura Maria Censabella. In 1999 while at the Studio, Tom was a semi-finalist in the Chesterfield Films Writers Foundation Project in Los Angeles.

Cavanaugh’s one-act play THE CIRCUS STILL COMES TO TOWN was produced as part of the Thesis Repertory Season at Circle in the Square Downtown (NYC). Veteran playwright Jonathan Reynolds and director/actor Carlyn Glynn mentored the production.

Cavanaugh served as Associate Producer for Ensemble Studio Theatre (NYC) in 2000 and his short plays 50TH & 8TH and AMEN were produced there in special presentation. 50TH & 8TH was selected a few months later for a showcase production by the Atlantic Theater Company in New York City.

Under the guidance of playwright Edward Allan Baker, Cavanaugh wrote the one act play DINER TALK in a workshop at Ensemble Studio Theatre. DINER TALK was awarded first prize in the Jersey Voices One Act Play Festival and was produced that summer in Maplewood, New Jersey.

Cavanaugh won his first screenplay competition in 2002 and was featured as a “Writer to Watch” in the March/April 2006 issue of “Script” magazine. HARVEST, a short erotic thriller, won third prize in Toucan Films Short Screenplay Competition in Burbank, CA. THE HEROES OF ’76, a coming of age screenplay about a boy growing up in Asbury Park in 1976, was a semi-finalist in the 2003 Sundance Institute Feature Film Development Project.

In 2005, Tom’s one act plays, ICONS and STARS IN CEMENT were produced for one month of shows in the Hollywood Chamber of Commerce’s, Hollywood Boulevard Playwriting Competition at the Actors Playpen in Hollywood, California.

Tom received his first commission for writing the one act play, ACE OF HEARTS in 2009. Twilight Productions produced ACE OF HEARTS during the summer of 2009 in Gilbertsville, Kentucky and has commissioned Cavanaugh to write two companion one act plays for a trilogy production in 2010.

Tom’s full length play BEHOLD was a 2010 finalist in the New American Playwrights Development Program at the Utah Shakespearean Festival and was one of three winners of the 2011 Pickering Award for Excellence in Playwriting. His one act play, WONDER won the Irene Bashore Award for Playwriting from Firstage Los Angeles.

Cavanaugh’s “coming of age” screenplay, THE WILDNESS TREATMENT was one of twenty scripts to receive Honorable Mention at the 2012 Los Angeles Movie Awards. THE WILDNESS TREATMENT is about a group of teens that are court ordered to attend a wilderness Boot Camp in the Utah desert.

Tom’s full length play ADAM & YOSHI is a finalist in The 2nd Annual McKinney Repertory Theatre New Play Competition in McKinney, Texas, one of three finalist for the 2013 New American Playwrights Development Program at the Utah Shakespearean Festival and won the 2012 Make the House Roar Prize for Comic Plays at the Lionheart Theater in Georgia.

Cavanaugh has been a member of the Dramatists Guild of America, Inc. since 1998 and is currently living in Hollywood.


Current Residence: Hollywood
deviantWEAR sizing preference: xl
Favourite genre of music: many faves
Favourite photographer: Dorothea Lange
Favourite style of art: Surrealism
Favourite cartoon character: Marvin the Martian
Personal Quote: "Sleep sweet, dream bigger!"
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:iconsupercgirl:
SuperCgirl 3 days ago  Student General Artist
Thanks for the Watch! :hug:
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:icontomcavanaugh:
TOMCAVANAUGH 3 days ago  Professional Writer
You're welcome!!!!
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:iconlydiamay:
Lydiamay Mar 17, 2014  Hobbyist Digital Artist
Thanks for the watch!  :love:
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:iconlild1227:
lild1227 Mar 15, 2014  Hobbyist Digital Artist
thanks for the watch :>
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:icontomcavanaugh:
TOMCAVANAUGH Mar 15, 2014  Professional Writer
You're welcome!
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:iconguineveretogwen:
GuinevereToGwen Mar 3, 2014  Student Writer
Oh wow, thank you so much for the :+devwatch:. The support means the world to me! :)
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:icontomcavanaugh:
TOMCAVANAUGH Mar 4, 2014  Professional Writer
AWE... you're very welcome you have a lot of great work up!!!!
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lostkingdom Feb 22, 2014  Hobbyist General Artist
thanks for the :+fav: :hug:
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:icontomcavanaugh:
TOMCAVANAUGH Feb 22, 2014  Professional Writer
You're very welcome!
LlamaAbduction 
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:iconistenox:
Istenox Feb 22, 2014  Hobbyist General Artist
Thanks for the fave and watch!!!
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